Thursday, February 8, 2018

Box Office Preview - Weekend of February 9th

In what promises to be a far bigger weekend than last, three new films look to take over the top spots. And with only one week left until Black Panther takes over cinemas nationwide, these three films better get what they can while they can at the box office.  

Falling only one spot this week in its eighth week of release is The Greatest Showman. Very slowly losing steam, the musical likely spends its last week in the Top 5 this week, but its successful longevity after a divisive start should never be undermined.

Jumanji: Welcome to the Jungle comes down from top slot to its lowest finish since release. Also in its eighth weekend of release, the sequel still makes a solid chunk of money to add to its impressive total. The sheer fact that we are talking about Jumanji: Welcome to the Jungle maintaining a box office run rather than Star Wars: The Last Jedi is astounding.

The first of three new releases this week comes in the form of The 15:17 to Paris. There is precedent for a Clint Eastwood directed film to make solid money in the early part of the year (American Sniper), but it’s unclear whether this one will have the quality to get those numbers. One take only Eastwood may not have been the right director to handle non-actors and it could certainly show.

Coming in at number two is Peter Rabbit. The newest film suitable for the whole family, Peter Rabbit looks to target the audience that overlooked and underappreciated Paddington 2. Despite likely being the best received film of the weekend, Peter Rabbit still won’t be able to muster enough from children and families to outrun the other new release this week and the rabid fans that follow.

Fifty Shades Freed, lacking any ounce of quality from all accounts, likely takes the top spot this weekend. Unfortunately, the franchise refuses to go away despite a majority of people resenting every second of it. If nothing else, audience can take solace knowing its reign at number one will be incredibly short.

Here are the final predictions with Weekend & Total Gross: